It’s unclear exactly how many of those people actually picked up and used their tickets. But Disney said in September that the redemption rate was running around 30 percent.
That implies that Walt Disney World and Disneyland ultimately gave away about 1.2 million free tickets for the year.
The birthday promotion ended Dec. 31. Disney has replaced it this year with its “Give a Day, Get a Day” campaign, in which people who volunteer for a day of community service can get a free theme park ticket.
The “Give a Day” promotion will continue until 1 million free tickets have been distributed.
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