Disney Revamp

Highgate Park : More local news from in and around the Highgate Park Davenport area as Walt Disney World is about to transform its Wide World of Sports athletic complex to link it with ESPN, the Walt Disney Co.’s cable-sports juggernaut. In a multimillion-dollar rebranding effort, Disney is outfitting the 220-acre venue with dozens of high-definition video cameras and display screens, two jumbotrons, an audio system, and a broadcasting center with a satellite uplink to ESPN’s headquarters in Bristol, Conn.

The goal, said Ken Potrock, senior vice president for Disney Sports Enterprises, is to make the 250,000 or so athletes who compete at the facility each year — the vast majority of whom are amateur competitors — “feel like, ‘We’ve made it to the big time. We’ve made it on ESPN.’ “

Disney World hopes the association with ESPN — one of the best-known sports brands on the planet — will help it lure larger and more varied athletic events to Wide World of Sports, which the resort opened in 1997 as a way to drive new traffic to its theme parks and hotels. Disney says it annually draws nearly 2 million athletes, coaches, family members and spectators to its sports facilities, including Wide World of Sports and five golf courses.

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